DIGITAL MUSIC NEWS - VIRTUAL MIND STREAM

Pandora's Westergren Breaks Down Payments To Various Artists

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Ever wonder exactly how much artists are being paid by Pandora? In a recent blog post, Tim Westergren (left), the company's founder, said that even lesser-known artists can make six-figure incomes from the digital music service, including Donnie McClurkin, French Montana, and Grupo Bryndis. "Who?" you might ask. "They are artists whose sales ranks on Amazon are 4,752, 17,000 and 183,187, respectively," Westergren replies. "These are all working artists who live well outside the mainstream - no steady rotation on broadcast radio, no high-profile opening slots on major tours, no front page placement in online retail. What they have in common is a steady income from Pandora: In the next 12 months Pandora is on track to pay performance fees of $100,228, $138,567 and $114,192 to them, respectively." That's just the tip of the iceberg, Westergren continues, noting that "for over 2,000 artists, Pandora will pay over $10,000 each over the next 12 months, and for more than 800 we'll pay over $50,000 each. [And] for top earners like Coldplay, Adele, and Wiz Khalifa [we're] already over $1 million each,?while Drake and Lil Wayne are fast approaching a $3 million annual rate each." Of course, those earnings could drop considerably if the proposed Internet Radio Fairness Act is signed into law. [Full story: All Access Music Group]

Source: http://kielarowski.com/digital-music-news-93217

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